It’s a fact that you might have at one point struggles on increasing your website traffic. However, I am quite sure you have never exhausted all the methods out there!
It doesn’t matter what you do, the numbers of your website traffic never budge and you hardly make any money from your website. You need not to worry as we do have some great news.
You don’t have to be a professional at SEO or copywriting for you to increase the your website traffic
Do you have any idea why getting traffic is quite difficult for you? Most likely, you might be focusing on wrong metrics and reading the wrong content.
There are thousands of content out there on how you can increase your website traffic.
Some are very old, some are just okay but none offers great result. One of the things you might be lacking is a proven system that you can put in place and see the traffic of your website increase within a few weeks.
When you do have the right system, it is never difficult to increase the traffic of your site.
All you have to do is follow the right steps and before you know it, there will be exceptional growth of your traffic. The system comprises of five main steps.
1. Know the current Statistics of Your Traffic
It is advisable that you first know the current stats of your traffic before you start growing the website traffic.
This will be your baseline. From there, you will be in a position of monitoring how your efforts will be affecting the growth of your traffic. Ensure that you have set up your Google Analytics tracking code.
When you have some few days of traffic below your belt, ensure that you do check your traffic report on Google Analytics. Below is a screenshot that shows traffic overview to a site that uses Google analytics.
In case you are not using Google analytics, you need not to worry as there are two great alternatives.
- Clicky Analytics
- Below are the most important metrics you need to keep note on.
- Exit pages
- Bounce rate
- Page views
- Unique visitors
- Average time on the site
- Traffic source
2. Frequently check the website traffic
I am sure you have come across the old saying” anything that is measurable can be managed”
Yes, it’s true! You will be in most cases testing new traffic strategies and its important that you are aware of their performance.
It is therefore necessary that you always check the traffic of your website a couple of times in a week. With this, you will be in a position to tell what is working and what is not.
You can also double down on the great stuff that will help you maximize the growth of your traffic.
3. Come up with a great content marketing strategy
This is where most of the businesses do fall off the track. They never have a content marketing strategy and when they do, it is completely off the mark.
You can be trying all the SEO hacks, however, without any appropriate content marketing strategy, you will just but be wasting your time.
Recent researches do reveal that up to 600% of business that have a well documented marketing strategy will always get results from content marketing.
32% do have a verbal content marketing strategy will get results and only 7% of business that lacks any content marketing strategy will succeed.
You will not only require a solid marketing strategy but you will need to have your strategy well documented. Here are some of the content that you need to include in your strategy.
4. Ensure You Have Compelling Blog Headlines
Compelling headline is what will sell your content. In case you want your content to read and rank, then it’s important that you have a great headline.
You need to optimize your search traffic and social traffic for your headlines. It is therefore important that you ensure your headline has the right keywords, is of the right length and is compelling enough for the social media users to click on them.
Make use of the Google Keyword Planner to help you get the right keywords. Put in some search terms for the ideas of your blog post.
For example, when you are doing a post concerning tips on how to make money, you can always put in terms such as how to make money fast or how to make money.
Below are the how to make money results.
Whenever you are using the Google Keyword Planner, ensure that you do pay attention to both the average monthly searches a keyword gets together with its competition.
If possible try focusing on the less competitive keywords that will enable you get lots of searches.
You can thereafter make use of some of the below headline templates to help you in ensuring that the title is compelling for social media
The tips below will help you come up with a better headline
- Create curiosity
- Ask a question
- Use power words
- Use list posts
- Make the value clear
- Create urgency sense
5. Write a better content
Having a great content marketing strategy without having a catchy headline will never be of any importance if you do not have a great content.
Any person who reads your content will bounce out immediately and that will lead to a bad traffic report. The hacks below will help you come up with a compelling content
- Ensure you hook the readers from the start
Most people are known to have low attention spans. When you content lacks a compelling hook from the start, people will definitely click off after a few seconds. You can only hook them into your site by making good use of the benefits that comes with reading the article. You can consider stating a common problem the audience faces or telling a story.
- Make Use of Shorter Paragraphs
Try avoiding long paragraphs and huge text blocks. You content will be much better if they are scannable. Ensure you keep your paragraphs below 5-6 lines.
- Read your article aloud when editing
Not everything that looks good on paper will always sound good. Reading your content aloud will enable you to discover poor phrases and errors will automatically come out.
- Always tell more stories
Stories will always connect people emotionally and drive them into action. Ensure that you do add stories into your content to help hook readers, prove arguments, explain a problem and for any other thing that you think might be of great help.
- Make good use of the bucket brigades
Bucket brigades do refer to short sentences which are aimed at enabling people to stop whatever might distract them and pay attention as they continue to the next line.
- Makes Use of Eye-Catching Photos
Do you think the above picture is worth a thousand words? Yes for sure. Photos that are eye catching can do wonders for you as you strive on how to increase your website traffic.
Use of pictures will enable make your blog more appealing so readers will always prefer to stay on your site much longer.
Pictures also make your content more shareable on social media.
Recent research findings by Socialbalkers did reveal Facebook images constituted up to 93% of the posts that were most engaging compared to other status updates.
Another research did reveal that visual content is 40 times much more likely to be shared on social media when compared to other types of contents.
Whenever you do combine your image with title, you give it the best chance of generating clicks and traffic.
The best part that comes with photos is that you do not have to spends lots of dollars in paying stock photos.
6. Internal Linking
This refers to the act of adding links from one page of your site to another page on your website. It means you will be adding links from a single blog post to older posts or from certain web pages.
A good number of sites do not make good use of internal linking. However, ensure that you do not overdo it with 40-50 internal links.
You need to ensure your site does have internal links because they will help your readers to navigate your website thereby improving the search rank of the pages leading to increase in website traffic.
Tips on How to get the Best out of internal linking
Have more content
The more quality content you have the more quality content you will be able to link to.
Make use of the right anchor text
For example if you want to internally link to how to increase website traffic blog, you can write a sentence in another blog like, once you have mastered the act of increasing website traffic, you will be able to enjoy lots of benefits you can dream of.
Never over do
If you have a 1000 word blog, ensure you use 5-10 internal links. Having links more than that will overdo it.
The above tips will enable you increase your website traffic and your content will have higher search percentage.